Marketing Your Offering FAQs

The more marketing actions you take, the higher the likelihood of a successful raise! Raise Green provides each issuer with a comprehensive marketing guide with our recommendations and best practices for promoting a crowdfunding offering. We can also connect you to partners who can help you market your offering.

As soon as your Form C is filed, you can begin promoting your offering! You cannot broadcast your plans to do a raise beforehand. It's important to follow this rule to remain compliant with the Securities Act regulations.

There are multiple channels that can be used to drive investor engagement. Raise Green markets our platform and its offerings, allowing investors to learn about the offerings across social media, email campaigns, podcasts, thought leadership opportunities, webinars, and more. Separately, Raise Green strongly encourages each issuer to market its offering across its own platforms. Promotion through media, particularly video and partner marketing, allows for maximum reach. Paid media (advertising across search engines and social media platforms) will greatly amplify the reach of all promotional efforts, showcasing the offering for hundreds of thousands of potential investors.

Raise Green advertises each offering available on the portal. The regulations allow Raise Green to single out an offering to advertise along with Raise Green, as long as we do this fairly by providing a similar advertising service to each offering on our platform. To make sure we do, our marketing team follows a schedule which includes a set number of social media posts, emails to the Raise Green community, and participation in an Investor Day webinar should the offering be live when a webinar is being held. We do not require our issuers to hit a certain investment commitment amount to advertise for them. We feel it is important to support all issuers with advertising from the beginning of their live offering.

From time to time, Raise Green may look to create advertisements based on objective criteria that include more than one issuer. The criteria may include, among other things, the type of securities being offered (for example, common stock, preferred stock or debt securities); the geographic location of the issuer; the industry or business segment of the issuer; the expressed interest by investors, as measured by number or amount of investment commitments made, progress in meeting the issuer's target offering amount or, if applicable, the maximum offering amount; and the minimum or maximum investment amount.

Raise Green would never accept receive special or additional compensation for identifying the issuer or offering in our advertising.

There are multiple channels that can be used to drive investor engagement. Raise Green markets our platform and its offerings, allowing investors to learn about the offerings across social media, email campaigns, podcasts, thought leadership opportunities, webinars, and more. Separately, Raise Green strongly encourages each issuer to market its offering across its own platforms. Promotion through media, particularly video and partner marketing, allows for maximum reach. Paid media (advertising across search engines and social media platforms) will greatly amplify the reach of all promotional efforts, showcasing the offering for hundreds of thousands of potential investors.

All external communications must follow regulations and guidance as set forth by the SEC and FINRA. For more information, visit this link about the rules of Reg CF.